Bio Note:

Ms. Anjali Pareek is currently serving as the Head of the Department of Business Administration. She holds an MBA with specialization in Marketing and Finance, along with a Master’s degree in Commerce (M.Com – Business Administration). She has qualified the National Eligibility Test (NET) in both Management and Commerce and also holds a Post Graduate Diploma in Higher Education (PGDHE). She is also pursuing her Ph.D. in the area of marketing. She brings 14 years of rich experience across academic and corporate domains, enabling her to integrate theoretical concepts with practical insights effectively. She has been actively engaged in teaching subjects such as Marketing, Human Resource Management, International Business, and Business Communication at both undergraduate and postgraduate levels. She has demonstrated strong academic leadership through her association with various institutional responsibilities. She has served as the Students’ Council Coordinator, Coordinator of the Innovation and Incubation Cell, and Coordinator of the Intellectual Property Cell, contributing significantly to fostering a culture of innovation and research. She has also been associated as a Business Incubator for MSME (Ministry of Micro, Small and Medium Enterprises) Higher Educational Institution, supporting entrepreneurial initiatives and startup development. Furthermore, she served as the Coordinator for the SWAYAM/MOOCs
Committee for over five years, during which the institution consistently secured active SWAYAM Local Chapter status for five consecutive years under her leadership. Ms. Pareek held Individual Membership of the All India Management Association (AIMA) during
2019–2020 and holds a lifetime membership in the Desert Research Association, reflecting her continued engagement with professional and research communities. She has also been invited to various panel discussions and forums to share her insights on the innovation ecosystem and contemporary academic practices. A dedicated researcher, she has published numerous research papers in reputed national and international journals. Her research interests include advertising, green marketing, branding, brand loyalty, and brand attachment, with her work in branding being highly acclaimed. She has also published a patent on a deep learning-based analysis to examine the impact of social media platforms on students’ academic performance, reflecting her interdisciplinary research capabilities. With a strong academic foundation, extensive experience, and proven leadership, Ms. Anjali Pareek continues to contribute significantly to the field of management education, research, and innovation.